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Sky Media is to move from its London office to parent group BskyB’s headquarters in Osterly as it looks to bring its advertising arm closer to the business and broadcasting divisions, The Drum has learnt.

The broadcaster declined to comment on the move, though a source close to the busines said discussions were underway. It is understood that the relocation is not a threat to jobs and consultations with staff on the proposed move in July are now underway.

Sky Media will continue to use the London office for meetings and presentations with customers.

The move follows a restructure of Sky Media last October that saw three pillars emerge behind deputy managing director Jamie West’s technology remit, the director of sales Duncan Wynn and director of partnerships Rachel Bristow. That move was sparked by a deal to handle Channel 5’s £250m TV ad sales business, which has given it the scale of Channel 4. Since the turn of the year, the business has been on a drive to show the market it is a progressive partner, one that’s capable of blending its scale and creativity to drive real business results.