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- How Microsoft Won the Buyback Game
- What Happens to Stock Prices After Exiting Bankrup...
- Apple Inc's WWDC 2016: 3 Important Product Moves t...
- Can You Deduct a Fund's Expense Ratio?
- LinkedIn's College Student App Has Huge Profit Pot...
- This Research Report Is Horrible News for Apple
- Americans Spend Twice As Much Time on the Mobile I...
- Starbucks Corporation and Boston Beer Sink on Flat...
- Danger Lurks for These 2 High-Yield Dividend Stocks
- What Investors Might Have Missed in the Stock Mark...
- Is Big Lots a Big Buy?
- Why Microsoft, Hawaiian Holdings, and Tempur-Sealy...
- 1 Reason Wells Fargo Makes So Much Money
- Why Advanced Micro Devices, Southwestern Energy, a...
- Why Hawaiian Holdings, Inc. Stock Plummeted Today
- Facebook, Inc. Earnings: 3 Questions for Mark Zuck...
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2016
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avril
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- India to become second largest smartphone market b...
- Researchers develop a mobile app that lets visuall...
- Facebook usage over Tor surpasses one million mont...
- Free Wi-Fi content on trains and buses; this is ho...
- China ban on Apple services is a challenge for key...
- Android N Developer Preview moves beyond Nexus dev...
- Apple may be exempted from local sourcing norms fo...
- Acer Liquid Zest Plus announced with massive 5,000...
- US Justice Department withdraws NY iPhone unlockin...
- Microsoft, Google agree to withdraw regulatory com...
- Does the IRS Know If I Cashed Out a 401(k)?
- Surprise! Halliburton Company Pre-Announces Q1 Res...
- How Microsoft Won the Buyback Game
- What Happens to Stock Prices After Exiting Bankrup...
- Apple Inc's WWDC 2016: 3 Important Product Moves t...
- Can You Deduct a Fund's Expense Ratio?
- LinkedIn's College Student App Has Huge Profit Pot...
- This Research Report Is Horrible News for Apple
- Americans Spend Twice As Much Time on the Mobile I...
- Starbucks Corporation and Boston Beer Sink on Flat...
- Danger Lurks for These 2 High-Yield Dividend Stocks
- What Investors Might Have Missed in the Stock Mark...
- Is Big Lots a Big Buy?
- Why Microsoft, Hawaiian Holdings, and Tempur-Sealy...
- 1 Reason Wells Fargo Makes So Much Money
- Biogen Inc Earnings Explode Higher, Revenue Not So...
- Why Advanced Micro Devices, Southwestern Energy, a...
- Why Hawaiian Holdings, Inc. Stock Plummeted Today
- Facebook, Inc. Earnings: 3 Questions for Mark Zuck...
- BJ's Restaurants, Inc. Stock Up Big on Earnings: K...
- Better Buy: TransEnterix or Intuitive Surgical
- After Earnings, Is IBM a Buy?
- Has IPG Photonics Stock Gotten Ahead of Its Earnin...
- A Smart Strategy for Claiming Social Security At 62
- 3 Reasons Why the Apple Car May Fail
- What to Watch When Westinghouse Air Brake Technolo...
- Starbucks Corporation Earnings: 10 Reasons Results...
- Why Sarepta Therapeutics Inc. Is Bouncing Back Today
- Why Did Southwestern Energy Take Out a $1.5 Billio...
- GE Earnings: Another Quarter of Tough Conditions
- Is VR too dangerous for kids? We asked the experts
- Don’t let the kids have all the fun, ace Snapchat ...
- Use only clean energy with the flip of a switch th...
- The NHTSA is using Twitter to personally call out ...
- iPhone running low on memory? SanDisk's iXpand Fla...
- MTV Cribs is making a comeback … on Snapchat
- What’s new on Netflix and what’s leaving in May 2016
- Eizo Foris FS2735 review
- New trailer for Woody Allen's Cafe Society feature...
- Art imitating life: 7 great crime movies based on ...
- id Software responds to PC gamers' complaints abou...
- Big sound, small package: Here’s our 9 favorite so...
- Relive the horror and the glory of the top ten Gam...
- China’s National Space Administration just announc...
- Scared of zombies? Inkas’ upgraded Sentry APC will...
- Ingenious Brazilian billboards use fake sweat to a...
- Close that torrent! Here’s how to legally watch Ga...
- UCI scientists stumble upon the key to never-endin...
- Zotac teases tether-free VR gaming using a Zbox mi...
- Two weeks on the road with digital ear plugs made ...
- A swing and a miss: ten car brands that didn’t mak...
- Prince’s autopsy is complete, but official results...
- There's nothing subtle about MSI's new Aegis gamin...
- How the DMCA silences cybersecurity experts, and m...
- Trends with Benefits: Celebrating TechfestNW and n...
- Legless duck walks again with 3D printed prostheti...
- Deal alert! The Alcatel POP 7 LTE has Android 6.0 ...
- Crispy Rice Cooker lets you push a button and walk...
- Between the Streams: Game of Thrones preview, Jaso...
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- DoT wing issues notification to liberalise CDMA sp...
- Soon dial mobile numbers from WhatsApp, Skype as D...
- Does the IRS Know If I Cashed Out a 401(k)?
- Surprise! Halliburton Company Pre-Announces Q1 Res...
- How Microsoft Won the Buyback Game
- What Happens to Stock Prices After Exiting Bankrup...
- Apple Inc's WWDC 2016: 3 Important Product Moves t...
- Can You Deduct a Fund's Expense Ratio?
- LinkedIn's College Student App Has Huge Profit Pot...
- This Research Report Is Horrible News for Apple
- Americans Spend Twice As Much Time on the Mobile I...
- Starbucks Corporation and Boston Beer Sink on Flat...
- Danger Lurks for These 2 High-Yield Dividend Stocks
- What Investors Might Have Missed in the Stock Mark...
- Is Big Lots a Big Buy?
- Why Microsoft, Hawaiian Holdings, and Tempur-Sealy...
- 1 Reason Wells Fargo Makes So Much Money
- Why Advanced Micro Devices, Southwestern Energy, a...
- Why Hawaiian Holdings, Inc. Stock Plummeted Today
- Facebook, Inc. Earnings: 3 Questions for Mark Zuck...
- BJ's Restaurants, Inc. Stock Up Big on Earnings: K...
- Better Buy: TransEnterix or Intuitive Surgical
- After Earnings, Is IBM a Buy?
- Has IPG Photonics Stock Gotten Ahead of Its Earnin...
- A Smart Strategy for Claiming Social Security At 62
- 3 Reasons Why the Apple Car May Fail
- What to Watch When Westinghouse Air Brake Technolo...
- Starbucks Corporation Earnings: 10 Reasons Results...
- BSNL 20GB 3G data offer for Rs 50 could help win n...
- Why Sarepta Therapeutics Inc. Is Bouncing Back Today
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One of the true tech joys in my life is digging out an ereader which was buried at the bottom of my bag for a few weeks and feeling overjoyed when I can just sit back and enjoy a book without having to worry about battery life.
If you buy the new Amazon Kindle Oasis though, that dream might be dead.
Amazon has seen fit to shrink the battery within its brand new Kindle in order to change the traditional ereader design to something a little bit different.
This time Amazon has focused on slimming down the body of the device for a lighter, thinner and more comfortable reading experience.
Instead of the average six week battery life of a Kindle, Amazon confirmed to me its new device only lasts two weeks between charges. That's not good enough.
During my brief time using the Kindle Oasis I'd agree it is by far the best reading experience of any ereader I've used, but I'm still very disappointed at that drop in battery life.
Most customers for a Kindle Oasis are likely to already own an ebook reader. At £269.99 (US$289.99, AU$449), Amazon's premium ereader is pitched at those looking to update to a newer, sleeker version, rather than those jumping into the world of ebooks for the first time.
That said, will Amazon make it clear to customers that battery life won't be anywhere near as good as you'd expect from an Amazon ereader? I fear it won't.
When you buy a McDonald's meal you do so because you know what you're getting – imagine getting a Big Mac box, opening it up and realising it was just a cheeseburger.
It's the same with the Kindle – I expect an impressive battery and I worry Amazon won't make it clear to users that they're in for a different experience.
Amazon has taken steps to make the battery life stronger, but not in a way you may expect. There's a smart battery case included in the box that looks gorgeous with a leather front and attaches to the back of your ereader to give you extra charge.
Stick one of these on and Amazon assured me you'll then get up to seven weeks battery life - but it means losing that revolutionary design the Kindle Oasis is selling itself on (and you're paying through the nose for).
The Kindle Oasis is an impressive idea and a step in the right direction for ereaders in general, but it's not worth crippling the key draw of an ereader.
Parting with £169 (US$219, around AU$250) for a Kindle Voyage felt like too much in 2014, but here we are two years later and we're being asked to spend considerably more to get an Oasis. You're paying more for less in terms of battery, and it's hard to sell the Oasis for that reason.
Even the nerds
So, who is the Kindle Oasis really for? Bookworms. But that's too broad a term. We're looking for affluent bookworms who prefer digital scripture over the printed page - which suddenly makes the market a very defined niche.
Even those amongst my team who call themselves literature fans are finding the Kindle Oasis a hard sell. Of those who take the plunge and buy one, some will be disappointed by the battery life.
Amazon has taken a step back in the search to make the ultimate ereader that little bit more like paper. The biggest USP of a physical book or ereader is that you don't need to charge it every night to read it... but that just got a little bit harder if you buy a Kindle Oasis.
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